Cash in on Cover Crops

Farmers for Soil Health provides many benefits to enrolled farmers, including access to a one-of-a-kind, exclusive Sustainability Marketplace. This unique platform directly connects farmers with top-tier consumer packaged goods companies that support sustainably produced commodities. Transactions happen in real-time, and 100 percent of the payments go to the farmer. The Sustainability Marketplace is a groundbreaking platform that allows farmers to trade and negotiate directly with agribusinesses and the food, feed and biofuel chain interested in purchasing sustainably grown practices. This direct connection reduces costs and establishes new grower relationships, while ensuring that farmers receive fair compensation for their efforts in promoting environmentally responsible farming practices.

Key Features

Cereal Rye Farmer -Brock Hansen

Exclusive Access: Only enrolled farmers with verified acres are invited to participate in the marketplace, ensuring a commitment to sustainable agriculture.

Direct Negotiation: Farmers will directly negotiate with buyers, enabling transparent communication and mutually beneficial arrangements.

Open Market Platform: The marketplace provides an open and competitive environment, allowing farmers to explore multiple offers and select the best deals for their sustainable practices.

Supply Shed Mapping: The platform includes supply shed mapping to help companies find farmers who positively contribute to their source regions, supporting their sustainability goals.

Real-time Transactions: Transparent transactions occur in real-time, reducing costs and establishing new grower relationships.

Verified Sustainable Practices: Acres transacted through the program are practice-verified by satellite, attested to through the farmer enrollment process, and audited, allowing those acres to count towards regenerative agriculture program goals.

Benefits

Participation in the Sustainability Marketplace offers numerous advantages for both farmers committed to sustainable practices and companies seeking to meet their sustainability goals:

  • Fair Pricing: Farmers can receive fair compensation for their sustainably grown products, reflecting the actual value of their efforts to the organization wishing to claim the environmental benefit.
  • Expanded Market Access: The marketplace connects farmers with a diverse range of agribusinesses seeking sustainable products, opening new market opportunities.
  • Competitive Advantage: Farmers prioritizing soil health and sustainable practices gain a competitive edge in the marketplace, which is important as demand for environmentally conscious products increases.
  • Transparency and Trust: Direct communication between farmers and buyers fosters transparency and trust, ensuring mutually beneficial relationships.
  • Sustainability Goal Alignment: Companies can directly source sustainably produced commodities, contributing to their regenerative agriculture program goals.
  • Cost and Time Efficiency: The direct-to-grower marketplace reduces transaction costs and time, streamlining the sourcing process.
  • Demand Signal: The marketplace sends a clear demand signal from companies to growers of sustainably produced commodities, encouraging the adoption of sustainable practices.

The Advancing Markets for Producers initiative funds this innovative solution and aims to promote sustainable agricultural practices while providing farmers with new opportunities to market their products.